PD Stand Up
07.19.2024
GWD Tips + Tricks
Housekeeping
Q & A
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Political Best Practices
07.12.2024
Housekeeping Notes
- Assembly Global (Los Angeles)
- Ava Healthcare
- Bullhorn Communications
- Cart.com
- Constellation Agency
- Copacino + Fujikado
- Designit
- DoorDash (San Francisco)
- Garrison Olson (Chicago)
- Grown Brilliance
- LaneTerralever
- Marketstorm Al
- Modco Media (New York)
- Modern Climate
- Ocean Bridge Media (OBM)
- Purpose Financial (Spartanburg)
- ROI Revolution (Raleigh)
- The Stable - Accenture Hyphen
- Zeno Group (AIl Accounts: TO, Chi, NYC)
Time Tracking
The 'Actual Time' field should be visible on your Asana boards. You can move this field anywhere you like, but make sure to click 'Save View' to set it as the default.
If you don't see the field on your board, please DM me! See more details in our Canvas above
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Mentorship Program
Fill out our survey below to get matched with a mentor or mentee! It will only take around 10 minutes to complete, but the more information you can share, the better the match will be:
https://forms.gle/aK3SyWpywnCwwAes5.
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If you are part of the QA team, try to ensure that your QA board is cleared by EOD.
We've noticed some feedback from strategists and we should aim to deliver their creatives as soon as possible.
QA ASAP
01
Workflow & Solutions
Why is this useful?
These are some time saving tricks I use almost daily to speed up the process of animating and creating events for certain builds.
Unit Applications
Great for any animated units, as well as hotspots, carousels, or anything with a lot of hover effects.
Custom Events & Manual Animation
10-15min segment where we demo various workflows or solutions used across our team. Please feel free to share the tricks and hacks you use on a day to day basis to get stuff done!
02
Workflow & Solutions
Why is this useful?
This is useful for quickly copying animations onto other elements or combining elements in an already animated element. Can also be used to convert SVGs into images.
Unit Applications
Great for any animation-heavy build like dynamic feeds, manual carousels, etc.
Converting HTML Elements to Other Elements
10-15min segment where we demo various workflows or solutions used across our team. Please feel free to share the tricks and hacks you use on a day to day basis to get stuff done!
03
Workflow & Solutions
Why is this useful?
Motion paths facilitate creativivity through non-linear animations. They allow animations to look a lot more organic and dynamic. Especially when used in conjuction with masking, scaling effects.
Achieving this without the GWD motion-path feature is otherwise quite difficult and time consuming.
Unit Applications
Great for any animated units that use real world objects such as cars, animals, environments, cityscapes, especially if they are illustrated.
Using Motion Paths for more organic animations
10-15min segment where we demo various workflows or solutions used across our team. Please feel free to share the tricks and hacks you use on a day to day basis to get stuff done!
04
Best Practices for Designing Politically Themed Ads
Clear and Compelling Messaging
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Simplicity is Key: Ensure the message is clear, concise, and easily understood.
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Strong Call-to-Action: Encourage immediate action with a prominent and persuasive CTA
- e.g. "Vote Now" "Support Today"
- e.g. "Vote Now" "Support Today"
- Emotionally Resonant: Tap into the emotions of the audience, whether it's hope, urgency, or patriotism.
Visual Appeal and Consistency
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Branding: Use consistent colors, fonts, and imagery that align with the political campaign's branding.
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High-Quality Images: Utilize high-resolution images and avoid clutter.
- Contrast and Readability: Ensure text is easily readable against the background with good contrast.
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Best Practices for Designing Politically Themed Ads
Creative Best Practices
- Advertisements are free of explicit language
- Advertisements are free of any violence or explosions
- Advertisement is free of any personal attacks against an opposing candidate or political party
- Audio advertisements also require appropriate audible disclaimers/disclosures
Disclaimer
- Advertising contains appropriate disclaimers and advertiser disclosures
- Ex. “Ad Paid for by [CANDIDATE]”
- Ex. "Ad Paid for by [ORG] and authorized by [CANDIDATE]"
- Ex. “Ad Paid for by [ORG] and not authorized by any candidate or candidate’s committee"
- Ex. “Ad Paid for by [CANDIDATE]”
04
What Else Do You Think Makes Political Ads Stand Out?
What's on Your Mind?
Any wins? Anything that you need clarification on? Want to recommend something?
Thank You!
PD Stand Up - 19.07.2024
By Mike Rugo
