Creative Best Practices
Agenda
Ad Creation
● Native Copy & Images
● Static Display
● Dynamic Retargeting
● HTML5 Display
● Video Production
● Audio Post-Production
Ad Conversion
● Native Based on Display
● Display Based on Native
● Static Display to HTML5
● Other Creative Sizes
● Shorter Video Edits
Ad Consultation
● Overall Strategy
● Best Practices
● Creative Recommendations
● Placement Recommendations
● Creative Compliance
Native Best Practices
Native
Best
Practices
Headlines
Images
Image Composition
Ads that contain 2 or more people (but not too many that it becomes a crowd) tend to earn higher click-through rates (CTRs).
Use of Color
Our study of images served revealed that use of colour can have a positive effect on CTR, especially blue, pink, green and yellow.
Display Best Practices
Check!
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Start with a captivating headline
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Keep branding consistent across all media
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Strong logo presence
Display Best Practices
Consider for future:
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Copy and images should work together
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Prospecting should answer "What is it?"
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Retargeting should answer "Why should I buy it?"
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Always include a CTA
A/B Testing
A/B Testing
Best Practices
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Test one element at a time in order to determine clear results
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Test 3-5 variations of the element for efficiency and to reduce creative fatigue
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Test the most impactful elements first, such as headlines and images
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Use A/B tests to learn about your audience:
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Do our audiences prefer images with people or images with objects?
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Which differentiator causes the highest engagement with our audiences?
- Do headlines with statements or questions drive high engagement?
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Do our audiences prefer images with people or images with objects?
A/B Testing Recommendation
Which differentiator causes the highest engagement with our audiences?
Driven by
Savings?
Driven by
Speed?
Driven by
Convenience?
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Putting It All Together
Recommended Strategy
Builder.ai is newer to the UK market, therefore we suggest leveraging as many channels as possible across both prospecting and retargeting to build up a presence and reach potential customers where they are.
We will then be able to determine which channel is producing the best results for each stage of the funnel and we can optimize from there and narrow our focus.
Prospecting: Awareness
- What is Builder.ai and why should I care?
- Unique selling propositions
- Audience referencing
- Learn more, Explore Products, See how it works, etc
Retargeting from Ads: Discovery
- Testimonials and use cases
- Value propositions
- Promotions and pricing
- Get started, Start building, Get a free demo, etc
Retargeting from Site: Conversion
- More aggressive selling
- Promotions and urgency
- Dynamic retargeting
- Build now, Get started today, etc
Questions?
Builder.ai Creative Workshop
By jess_creativestudio
