Creative Best Practices

Agenda

01

CS Services

02

Native
Best Practices

03

Display
Best Practices

05

Putting it
All Together

04

A/B Testing

06

Q&A

Ad Creation

●  Native Copy & Images
●  Static Display
●  Dynamic Retargeting
●  HTML5 Display
●  Video Production​

●  Audio Post-Production

Ad Conversion

●  Native Based on Display
●  Display Based on Native
●  Static Display to HTML5
●  Other Creative Sizes
●  Shorter Video Edits

Ad Consultation

●  Overall Strategy
●  Best Practices
●  Creative Recommendations
●  Placement Recommendations
●  Creative Compliance

Native Best Practices

Native

Best

Practices

Headlines

Images

Image Composition

Ads that contain 2 or more people (but not too many that it becomes a crowd) tend to earn higher click-through rates (CTRs).

Use of Color

Our study of images served revealed that use of colour can have a positive effect on CTR, especially blue, pink, green and yellow.

Display Best Practices

Check!

  • Start with a captivating headline

  • Keep branding consistent across all media

  • Strong logo presence

Display Best Practices

Consider for future:

  • Copy and images should work together

  • Prospecting should answer "What is it?"

  • Retargeting should answer "Why should I buy it?"

  • Always include a CTA

A/B Testing

A/B Testing
Best Practices

  • Test one element at a time in order to determine clear results
     
  • Test 3-5 variations of the element for efficiency and to reduce creative fatigue
     
  • Test the most impactful elements first, such as headlines and images
     
  • Use A/B tests to learn about your audience:
     
    • Do our audiences prefer images with people or images with objects?
       
    • Which differentiator causes the highest engagement with our audiences?
       
    • Do headlines with statements or questions drive high engagement?

A/B Testing Recommendation

Which differentiator causes the highest engagement with our audiences?

Driven by
Savings?

Driven by
Speed?

Driven by
Convenience?

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Putting It All Together

Recommended Strategy

Builder.ai is newer to the UK market, therefore we suggest leveraging as many channels as possible across both prospecting and retargeting to build up a presence and reach potential customers where they are.

 

We will then be able to determine which channel is producing the best results for each stage of the funnel and we can optimize from there and narrow our focus.

Prospecting: Awareness

  • What is Builder.ai and why should I care?
  • Unique selling propositions
  • Audience referencing
  • Learn more, Explore Products, See how it works, etc

Retargeting from Ads: Discovery

  • Testimonials and use cases
  • Value propositions
  • Promotions and pricing
  • Get started, Start building, Get a free demo, etc

Retargeting from Site: Conversion

  • More aggressive selling
  • Promotions and urgency
  • Dynamic retargeting
  • Build now, Get started today, etc

Questions?