CREATIVE STRATEGY
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CONNECTED
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
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Spread awareness
Objective
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TV
NATIVE
Engagement | Prospecting/Retargeting
Native ads are consumed the same way people view editorial content. It is a formidable and cost-effective way to engage with your audience and drive them to your site.
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This stage is great to make The Bouqs Co stand out from the crowd by highlighting its unique features and focused approach. Now that your audience has a basic understanding of what you're all about, take this opportunity to tell a story and drive traffic to your site by leveraging Native’s strong ability to generate high CTRs.
Creative Tactics
- Build a testing framework to learn more about your audience and bucket users into retargeting pools.
- Drive qualified visits to site.
Objective
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DISPLAY
Brand Awareness | Prospecting | In Banner Video
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high.
Creative Tactics
AD
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DISPLAY
Engagement | Carousel Unit
Show a variety of products or services to gather interest from more consumers. Carousels are highly customizable, with a number of options for navigation, frame transitions, timing, and more.
About
Showing a variety of products or services can gather interest from more consumers. Implementing multiple click outs for a better user experience and also incorporate UTMs/pixels to know which product or service the consumer is more interest in.
Creative Tactics
AD
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DISPLAY
Conversions | Dynamic Retargeting
StackAdapt's dynamic retargeting generates a highly customized display ads. This enables marketers to serve ads based on the viewer's prior website engagement and activity, to deliver ads that have the greatest odds of creating conversions, web traffic, and impact.
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Dynamic retargeting allows for that final push towards a purchase, and takes into account the user journey of viewing various products across site.
Creative Tactics
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Thank You!
Don't hesitate to reach out if you have any questions
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The Bouqs Company <> Creative Strategy
By Sanjot Bhasin
