PD Stand Up

07.19.2024

Copy Generator Feedback

Housekeeping

01.

02.

03.

Workflow Solutions

Q & A

05.

08.16.2024

Housekeeping Notes

Expedited Requests

A reminder also that if a Strategist sends Slack DM asking to expedite a request, the PD should ask if this request is approved by a manager AND document it on Asana

03

Mentorship Program

Fill out our survey below to get matched with a mentor or mentee! It will only take around 10 minutes to complete, but the more information you can share, the better the match will be:

https://forms.gle/aK3SyWpywnCwwAes5.

02

01

A reminder from Te and Becs! Please remember to update your briefs with rating and time tracking!

If you feel like you may have missed any fields, go back to your PD board and check!

Brief & Time Tracking

PD Focus Session

 01

Complex Builds

Client/Strategist is requesting to layer in multiple interactive features that makes a build more complex (ex. asking for intro animation, or combining functions like a carousel + countdown in one unit)

Areas Where Production Can Request a Longer Deadline:

Because of the the growing number Creative Requests per week, and several OOOs for the rest of August, don't hesitate to ask for an extended deadline if...

Large Delivery Ask

Request has multiple variations (ask for more time or to stagger the delivery)

Misleading Due Dates

Initial due date is shorter than the SLAs provided in the Production Timelines doc

Copy Prompt Generator Feedback

Since the release of the  Copy Prompt Generator, we would like to hear from the team and get feedback on how it is being used!

PD Focus Session

 02

Workflow & Solutions

Workflow Solutions Link

Sourcing Client fonts using
Developer Tools > Network

Download client fonts from their webpage using developer tools > network > refresh webpage > doubleclick.

 

Convert Font File Formats

Convert font formats for wider browser compatibility. One useful App - Cloud Convert

 

Why is this useful?

Sometimes sourcing client fonts is a bit challenging! We may use alternative fonts from the Adobe or Google, but we could also at times download client fonts directly from their website.
 

Known Bugs

Linked client font appears distorted on some browsers. A simple fix would be to apply the correct font-weight in the text-box's css. This resolves the fuzziness.

Sourcing Client Fonts & Resolving Common Bugs

10-15min segment where we demo various workflows or solutions used across our team. Please feel free to share the tricks and hacks you use on a day to day basis to get stuff done!

VS

Fuzzy Font

Crispy Font

PD Focus Session

03

Best Practices for Designing Politically Themed Ads

Clear and Compelling Messaging

 

  • Simplicity is Key: Ensure the message is clear, concise, and easily understood.
     
  • Strong Call-to-Action: Encourage immediate action with a prominent and persuasive CTA
    • e.g. "Vote Now" "Support Today"
       
  • Emotionally Resonant: Tap into the emotions of the audience, whether it's hope, urgency, or patriotism.

Visual Appeal and Consistency

 

  • Branding: Use consistent colors, fonts, and imagery that align with the political campaign's branding.
     
  • High-Quality Images: Utilize high-resolution images and avoid clutter.
     
  • Contrast and Readability: Ensure text is easily readable against the background with good contrast.

PD Focus Session

04

Best Practices for Designing Politically Themed Ads

Creative Best Practices
 

  • Advertisements are free of explicit language
     
  • Advertisements are free of any violence or explosions
     
  • Advertisement is free of any personal attacks against an opposing candidate or political party
     
  • Audio advertisements also require appropriate audible disclaimers/disclosures


     

Disclaimer

  • Advertising contains appropriate disclaimers and advertiser disclosures

    • Ex. “Ad Paid for by [CANDIDATE]”

    • Ex. "Ad Paid for by [ORG] and authorized by [CANDIDATE]"

    • Ex. “Ad Paid for by [ORG] and not authorized by any candidate or candidate’s committee"


PD Focus Session

04

What Else Do You Think Makes Political Ads Stand Out?

What's on Your Mind?

Any wins? Anything that you need clarification on? Want to recommend something?

Thank You!