IN-HOUSE PROGRAMMATIC STRATEGY & CREATIVE
Creative Strategy
Creative Studio
GETTING STARTED WITH
Whether we’re using your existing assets or starting from scratch, our team builds ads that your audience can’t help but pay attention to.
Why struggle with creative production when you can supercharge it?
of organizations agreed that StackAdapt makes it easy to test, with minimal risk.
80%
49%
Lift in performance of ads made by the Creative Studio vs client-created creatives.
–Data based on native and display ads.
Audio
Digital Out of Home
Connected TV
Video
Native
Display
We already have a helping hand (for creative) ready.
In-Game
☑️ Unique rich-media (HTML5) creative.
☑️ Concepting, copywriting and storyboarding.
☑️ Creative optimized for the StackAdapt platform.
☑️ Video, motion, and audio production.
ALL THAT'S POSSIBLE
Use audio in contextually-relevant, brand safe placements across podcasts, music, and audiobooks. These personable, immersive experience aid in higher brand call and memorability.
Bonus: Track the impact of your audio campaigns and retarget engaged listeners with a multichannel strategy for lower-funnel conversions.
Audio
Ideal for awareness in screen-free moments, tune into listeners while they're on the move
GAIN ACCESS TO LEADING PUBLISHERS
Our multi-channel campaign resonates with surgeon and caregivers through a blend of informative video, heartwarming testimonials, and simplified educational units
By offering personalize, relevant ads through AI, we empower patients and surgeons to make informed decisions, fostering trust to use Smith+Nephews products and service
STRATEGY
Understanding
the customer
Smith+Nephew exist to restore people's bodies and their self-belief by using technology to take the limits off living.
With different healthcare worker in mind, we know that what they go through on a day to day basis; focusing on what recovery treatment is needed for their patients
This is why StackAdapt makes the perfect pairing to target, create and serve ads that speak to each healthcare worker.
Perform surgical procedures, examine patient to make diagnoses and provide a plan for best procedure for treatment
Incision General
They specialize in diagnosing and treating injuries or illnesses to the musculoskeletal system.
Orthopedic
They diagnose and treat reproductive disorder, provide prenatal care, educate patients about reproductive health.
OBGYN
Multi-Channel Campaign
Lead with CTV and Online Video
Brand Awareness
Engagement
CTV/OLV
Raise awareness of your key value propositions among your target audience.
Display: Discovery
Collect data and information from your audience for a retargeting pool
Display: Testimonial
Showcase customer's experience with healthcare's service to build trust
Display: Hotspot
Educate users on the uniqueness of the product or service
Digital Out Of Home
Display your creatives in a physical environment to target audiences.
Conversion
Native Retargeting
Retarget engaged users to website and lead them to complete actions.
01
Connected TV
& Online Video
For upper funnel awareness, engage viewers on the big screen.
Reach potential clients and their caregivers when they’re in a relaxed state of mind and more receptive.
Whether you're starting from scratch or you have existing assets, our team of experts is ready to help you create custom videos that captivate your audience.
Connected TV
Ask about our video production team!
We can help you create
CTV & Video ads.
For upper funnel awareness, engage viewers online and on the web.
The storyline of the video is what hooks your audience—80% of people would rather use video to learn about a product or a service.
Programmatic video ads have the ability to target specific audiences so you can reach relevant and engaged viewers.
Online Video
02
Digital Out Of Home
Digital Out Of Home (DOOH) is advertising experience outside of the home. This form of advertising is most effective offline medium to drive online activity. Affordable brand awareness to reach a wide audience in specific location and time.
Screen-free moment to be advertised in public spaces and environment
Digital Out Of Home
of consumers say that DOOH encourages them to search online
66%
-Source: Vistar Media
03
Display Units
Learning what your users know can give you an idea of what they know and not know.
Discovery ads present users with a question they can respond to using buttons, a checklist or a dropdown menu.
Ad can be branded or unbranded depending on the strategy.
Discovery
Collect data to understand your audience and create a retargeting pool for future campaigns
Example
Data is aggregated based on previous 6 months
avg CTR: 0.15% | avg ToS: 00:01:09
Creative Fact:
Blue CTA perform better at 0.49% than other colors (AP.1)
Showcase the different features of one product or number of products. Each hotspot can click out to separate, trackable landing pages
Ideal for most vertical, specifically for brands that have a product and unique selling points.
Hotspot
Encourages users to interact and educate themselves with the brand
Example
Data is aggregated based on previous 6 months
avg CTR: 0.55% | avg ToS: 00:00:30
Creative Fact:
Rounded CTA corners perform 0.49% better (AP.3)
Reviews and opinions can help to communicate the value of your product or service, and can provide the confidence your audience needs to apply and/or make the switch to Clover Health.
Testimonials
For lower-funnel, show engaged audiences positive reviews of using Clover Health
Example
of Americans trust the
Internet for medical advice.
41%
Data is aggregated based on previous 6 months
avg CTR: 1.02% | avg ToS: 00:00:43
04
Native
Our patent-pending algorithm will help determine the best placements based on the content of the publisher or site.
Power of Page Context AI
Use top AI technology to create
infinitely personal user experiences.
✔ Cookieless Targeting
✔ Proprietary Technology for Relevant Ads
✔ Smart and Precise Targeting
✔ Multi-Channel Scale
In 76% of healthcare campaigns,
Page Context AI outperforms retargeting
when it comes to eCPA.
–Source: StackAdapt 2022
76%
Page Context AI (PCAI) ensures Native ads reach audiences reading related health and medical articles online.
By remaining consistent with the form, style and voice of the platform they appear on, Native ads increase brand sentiment and relevancy to the reader.
Native
For lower funnel, use PCAI with Native to strengthen brand education and conversions
LEVERAGE PAGE-CONTEXT AI
Creative Fact:
Single human images perform better than group at 0.2% (AP.2)
BENEFITS OF MULTI-CHANNEL CAMPAIGNS
If a campaign is running display, it will only reach 80% of our audiences. However if:
-
Native was added, your potential campaign reach is 87%
-
Video was added, your potential campaign reach is 94%
-
CTV was added, your potential campaign reach is 83%
-
Audio was added, your potential campaign reach is 81%
Focused on conversions? A multi-channel approach leads to higher conversion rate probability than any single channel performance.
Expand beyond Display
Creative Strategy
Tell your brand story effectively through the connected TV channel.
AWARENESS TO CONVERSION
1
2
Collect audiences that have completed watching your CTV ad and retarget them with Testimonials or Native on other devices (using the same residential IP).
1
2
Ready to start?
Reach out to your StackAdapt representative for next steps and timelines.
Copy of Smith+Nephew | Creative Strategy
By Michael Kulakovskij
