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3rd-Party Creative Formats

Creative Formats

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In-Screens

Overview

GumGum

Kargo

Yieldmo

Contextual targeting that puts your brand in the best light.

GumGum’s proprietary contextual intelligence technology, Verity™, analyzes text, images, and videos in order to provide relevant, brand-safe, and effective advertising.

Advertising for the mobile age.

Kargo is a next-generation, omnichannel advertising platform. Delivering innovative and differentiated technology solutions across mobile, video and social, we enhance the user experience.

Unlocking the full potential of advertising.

A real-time curation system that uses privacy-compliant contextual data, machine learning, and proprietary digital formats to increase the value of all ad inventory, with or without audience data.

$42,000/ad unit

$25,000/ad unit

$15,000/ad unit

*Available for North America and EMEA.

*Available for all regions.

*Available for all regions.

Explore the capabilities and contact the StackAdapt team to get started!

*Prices are in USD and are subject to change.

GumGum's in-screen and in-image display ad units are a powerful advertising solution that seamlessly integrates within the webpage, capturing the attention of users in a non-disruptive manner. These ad units provide advertisers with an immersive and interactive experience, maximizing brand visibility, and engagement.

Creative Formats

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In-Screens

Overview

In-Screen Expandables

GumGum

Kargo

Yieldmo

In-Screen Expandable Corner

In-Image Expandable

In-Screen Canvas

In-Image

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Partnership Builds

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In-Screens

Overview

In-Screen Expandable Corner

GumGum

Kargo

Yieldmo

In-Screen Expandable Corner

In-Image Expandable

In-Screen Canvas

In-Image

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GumGum's in-screen and in-image display ad units are a powerful advertising solution that seamlessly integrates within the webpage, capturing the attention of users in a non-disruptive manner. The In-Screen expandable corner is a great non-intrusive unit that can be expanded when interested. 

Partnership Builds

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In-Screens

Overview

In-Image Expandable

GumGum

Kargo

Yieldmo

In-Screen Expandable Corner

In-Image Expandable

In-Screen Canvas

In-Image

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GumGum's in-screen and in-image display ad units are a powerful advertising solution that seamlessly integrates within the webpage, capturing the attention of users in a non-disruptive manner. The In-Image Expandable is a subtle unit that can expand into an eye-catching unit. 

Partnership Builds

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In-Screens

Overview

In-Image Canvas

GumGum

Kargo

Yieldmo

In-Screen Expandable Corner

In-Image Expandable

In-Image Canvas

In-Image

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GumGum's in-screen and in-image display ad units are a powerful advertising solution that seamlessly integrates within the webpage, capturing the attention of users in a non-disruptive manner. The In-Screen Canvas can take the user through a journey with the images being shown while still including a display unit.

Partnership Builds

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In-Screens

Overview

In-Image

GumGum

Kargo

Yieldmo

In-Screen Expandable Corner

In-Image Expandable

In-Screen Canvas

In-Image

View other in-screen units:

GumGum's in-screen and in-image display ad units are a powerful advertising solution that seamlessly integrates within the webpage, capturing the attention of users in a non-disruptive manner. The In-Image unit is a great way to show off multiple visuals that are related to the brand.

GumGum's interactive units are filled with different ways to engage your users into interacting with the brand essence. These units have different goals depending on the capability and interaction. 

Creative Formats

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In-Screens

Overview

Interactive

GumGum

Kargo

Yieldmo

360 Video or Image

Map Functionality

Scroll

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GumGum's 360 video or image ad units provide advertisers with an immersive and interactive advertising experience. With the ability to showcase products and experiences from different angles, the 360 video or image ad units offer a unique and memorable experience that drives brand awareness and engagement.

Partnership Builds

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In-Screens

Overview

360 Video or Image

GumGum

Kargo

Yieldmo

360 Video or Image

Map Functionality

Scroll

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This unit provides advertisers with an interactive way to engage users through location-based targeting by utilizing map functionality based on user geographical location. Advertisers can effectively connect with their target audience in a localized and meaningful way.

Partnership Builds

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In-Screens

Overview

Map Functionality

GumGum

Kargo

Yieldmo

360 Video or Image

Map Functionality

Scroll

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GumGum's scroll display ad units provide advertisers with a captivating way to engage users as they scroll through web content. These ad units dynamically adapt to users' scrolling behaviour and navigation, delivering visually appealing and contextually relevant content that enhances brand awareness.

Partnership Builds

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In-Screens

Overview

Scroll

GumGum

Kargo

Yieldmo

360 Video or Image

Map Functionality

Scroll

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GumGum's video units allow you to include an additional fold into your units. Being able to dynamically capture the user's attention with video content, giving them a more immersive brand experience.

Creative Formats

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In-Screens

Overview

Video

GumGum

Kargo

Yieldmo

In-Screen Expandable Video

In-Screen Embedded Video

Desktop Skin

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These units seamlessly integrates within the content of a webpage and expand upon user interaction in a non-disruptive manner. These ad units deliver video content in a contextually relevant manner, enhancing brand visibility and capturing users' attention in an engaging way.

Partnership Builds

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In-Screens

Overview

In-Screen Expandable Video

GumGum

Kargo

Yieldmo

In-Screen Expandable Video

In-Screen Embedded Video

Desktop Skin

View other video units:

These units seamlessly integrates within the content of a webpage and expand upon user interaction in a non-disruptive manner. These ad units deliver video content in a contextually relevant manner, enhancing brand visibility and capturing users' attention in an engaging way.

Partnership Builds

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In-Screens

Overview

In-Screen Embedded Video

GumGum

Kargo

Yieldmo

In-Screen Expandable Video

In-Screen Embedded Video

Desktop Skin

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This unit cover the background of the webpage, creating a seamless branding experience that captures users' attention with the ability to incorporate video content.

Partnership Builds

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In-Screens

Overview

Desktop Skin

GumGum

Kargo

Yieldmo

In-Screen Expandable Video

In-Screen Embedded Video

Desktop Skin

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Creative Formats

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In-Screens

Overview

Anchor Units

GumGum

Kargo

Yieldmo

Sidekick

Breakaway

Wrapper

Triplex

Wheel

View other anchor units:

Kargo's anchor units empower you to go beyond just the regular display banner. Anchored to the bottom of the viewport, these units attract and hold the user's interest without covering up the full webpage. Explore some of the benchmark-busting experiences you won’t find anywhere else.

This small but mighty unit pops up in the lower corner of the screen and stays in view as you scroll to hold attention without ever blocking content. It supports animation and scroll reactivity.

Partnership Builds

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In-Screens

Overview

Sidekick

GumGum

Kargo

Yieldmo

View other anchor units:

Sidekick

Breakaway

Wrapper

Triplex

Wheel

Get two banners in one with a unit that launches as a 320x50 across the bottom of your screen, then settles into a Sidekick in the corner for easy tapping after interacting with content.

Partnership Builds

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In-Screens

Overview

Breakaway

GumGum

Kargo

Yieldmo

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Sidekick

Breakaway

Wrapper

Triplex

Wheel

Editorial is an art form. Wrapper helps your brand artfully frame it. This experience loads with simple design around all sides of an article and then retracts to an adhesive bottom banner with CTA.

Partnership Builds

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In-Screens

Overview

Wrapper

GumGum

Kargo

Yieldmo

View other anchor units:

Sidekick

Breakaway

Wrapper

Triplex

Wheel

Think of it as three ads in one. This experience pops open across the bottom of your screen in a 1-2-3 part animation ideal for showcasing three products with three different CTAs.

Partnership Builds

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In-Screens

Overview

Triplex

GumGum

Kargo

Yieldmo

View other anchor units:

Sidekick

Breakaway

Wrapper

Triplex

Wheel

Reshape your creative and take your audience for a spin! Break free from the banner with this engaging crescent-shaped format, capable of featuring 1-3 silhouetted rotating images.

Partnership Builds

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In-Screens

Overview

Wheel

GumGum

Kargo

Yieldmo

View other anchor units:

Sidekick

Breakaway

Wrapper

Triplex

Wheel

This scroll-reactive unit smoothly fans and shuffles through creative "cards" that show off a variety of products or colour options with ease. Cards can shuffle horizontally, vertically, automatically, or upon tap.

Creative Formats

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In-Screens

Overview

In-Article Flipbook

GumGum

Kargo

Yieldmo

This Kargo exclusive enables you to take over every ad slot on an article page for maximum impact. It's the perfect pairing of award-winning Kargo creative with world-class editorial content.

Creative Formats

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In-Screens

Overview

Takeover

GumGum

Kargo

Yieldmo

The Pull format is in-content and position-aware, delivering different images at different points. The first image will show when it reaches the bottom third of your view, a middle image at the center, and a final image at the top. Brands often use this to establish a narrative in a before-and-after format. Add an overlay image like a logo that is persistent throughout the ad experience, maximizing brand exposure.

Creative Formats

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In-Screens

Overview

Pull

GumGum

Kargo

Yieldmo

Megashopper merges the sight, sound, and motion of video with shoppable e-commerce content. It displays a video which expands into a full-screen private store experience. The Cube Catalog is the swipeable feature that displays your products below the video, resulting in better completion rates and user engagement.

Creative Formats

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In-Screens

Overview

Megashopper Video

GumGum

Kargo

Yieldmo

Give your video assets the added bonus of complementary brand imagery and CTA overlay. The surrounding brand imagery is revealed bit by bit as customers scroll the page. Page content is never pushed aside and audio is only played when the user initiates the full-screen view. 

Creative Formats

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In-Screens

Overview

Windowplay Video

GumGum

Kargo

Yieldmo

Layering a blurred background behind the main image to draw attention alongside the product description, logo, and a scrolling CTA to drive action. Wallmount Native is a frictionless format meaning it can be DSP hosted and requires no ad builder step, no separate high-impact pipe, and works with your existing native assets.

Creative Formats

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In-Screens

Overview

Wallmount Native

GumGum

Kargo

Yieldmo

Ready to get started?

Reach out to the StackAdapt team.

Copy of Partnership Creative Showcase Deck

By Michael Kulakovskij

Copy of Partnership Creative Showcase Deck

The Creative Studio team can help create ads for every channel on the StackAdapt platform. Explore this presentation to learn more!

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