BROUGHT TO YOU BY

FOR PROGRAMMATIC WITH

THIS IS THE SPECIALIZED CREATIVE WIREFRAME

 StackAdapt's creative services team is here to help your ad campaign succeed through all the turns in the road. The creative team is specialized in the nuances of programmatic advertising in today's market and how best to not only create but launch a campaign that is built for success. From building a full-service sequential advertising campaign to the perfect ad to help target new customers. We understand the importance of driving new traffic to the site, as well as generating high-intention leads through form fills. Working directly with the account manager and data team we are here to make sure you get the best return on your investment.  

As some creative greats once said;

So, welcome to our Creative Studio.

Let's map out exactly what our plan is here. 

Ultimately, we are looking to drive corporate leads among certain titles and demographics. To start in this direction, the upper funnel approach would be to pool these target audiences. It would also engage them with overarching, brand and product awareness executions. Within the mid-funnel, we have custom curated ads to capture the audience member with a tailored aspect of your solution. This comprehension and understanding leads them to our bottom funnel where we have CTA heavy executions, delivering leads directly to you.

Our Path

Specific

Targeting

Corporate

leads and form fill.

Engage

with Custom

Solutions

We made some prototypes of

our own, with some custom assets.

So let's take a look:

Using Video assets as an awareness and consideration strategy allows us to reach new prospects.

Video is also a great way to reach mobile heavy users who are using their phones to stream content. Watching on mobile helps to automatically direct traffic due to increased access to direct links.

Creative Tactics

• Promote brand recognition and recall
• Utilize for upper-funnel prospecting
• Option to heavy up on mobile

Objective

VIDEO

Brand Awareness & Direct Traffic

In-Game Mock

Leverage the power of animation to capture the target audience's eye. Movement within the advertisement will ensure attention is seized to combat banner blindness. Then adding a dynamic element that personally relates to the viewer's occupation will help capture the attention of your desired audience.

Showing the product smoothly interact with their recognizable work environment and position title helps to associate the brand with those elements. This is used to solidify the main message quickly through visual learning and lead them directly to the page to increase the number new eyes.

Creative Tactic

Animated x Dynamic Text

Consideration & Direct Traffic

In-Game Mock

Retarget audiences who have viewed CTV and video executions with in-banner video ads. This time is is more specialized.

By incorporating video content that directly relates to the pain points solved by this specific Figma solution, we are capturing the attention of high converting leads.  The video being incorporated into a display unit is allows for the opportunity to click through to the website.

Creative Tactic

In-Banner Video

Consideration & Conversions

In-Game Mock

What's your biggest pain point of working in and around the creative industry?

Showing a variety of relative pain points that are directly applicable to the work of our target audience peaks interest and gathers engagement as they search for a solution. Simultaneously and subconsciously linking your brand as the solution to these problems helps to solidify that association.

We implemented multiple click outs for a better user experience, and we are able to simply drive to one landing page while tracking the different aspects a user clicked on. Through a higher audience personalization, we are able to gather more information on your audiences preferences and deliver them to the landing page with a higher intent to purchase.

Creative Tactic

Discovery

Retargeting & Conversions

In-Game Mock

Brand lift studies are designed to give you a flexible and cost efficient way to understand the impact your advertising efforts have on your business goals, through real-time incremental measurement.

Conducting research via a direct response survey is a great way to not only measure the impact and performance of your marketing dollars, but also helps you build a greater understanding of your audience.

Brand Lift Study

Data Collection

Our Path

Specific

Targeting

Corporate

leads and form fill.

Engage

with Custom

Solutions

Let's review

Additional Mocks for Interest

CONNECTED TV

Brand Awareness 

Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. This medium also provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time.

About

Creative Tactics

• Drive awareness among new prospects.
• Direct customers online to lead them into comprehension phase.

Objective

Our Creative Studio can assist in creating unique CTV ads to help grow brand awareness as well as help retarget customers back to the website to apply. On-screen QR codes will help guide viewers to the online application and drive application submissions.  

Interactive videos are quickly becoming an essential addition to a marketer’s toolbox. In fact, 83% of users said they viewed a product more favourably after engaging with an interactive video. Users also agree they prefer seeing an interactive video compared to regular videos or static content.

Unlike traditional videos, interactive videos allow users to engage with your content. Users can swipe, scroll, click, and drag elements within the video to create a unique viewing experience.

Creative Tactics

• Promote brand recognition and recall
• Utilize for upper-funnel prospecting and increase comprehension through engagement

Objective

INTERACTIVE VIDEO

Brand Awareness & Consideration

In-Game Mock

Utilize programmatic audio to reach an in-market audience for loans during screen-free moments. Audio advertising offers marketers a unique channel to reach engaged listeners and achieve a high share of voice across streamed music, podcast, and digital radio inventory.

About

Utilize this channel as an upper-funnel awareness strategy while layering on targeting to reach users in-market for versatile transportation needs. In addition, we recommend using a second message for a mid-funnel approach allowing you to reach audiences who were exposed to your prospecting ads but have not converted.

Creative Tactics

• Reach users in screen-free environments
• Cross-channel targeting

Objective

Audio

Brand Awareness & Engagement

Script in the next Frame

In-Game Mock

*noise of camera shutter goes off*

"Screen shot, copy, paste.

'Hello, please find attached our initial frame design...'

This is not how creatives were meant to be shared, interacted with, or collaborated on. The days of pixelated, cropped pictures needs to be a practice of the past.

With Figma, not only can you collaborate in real time with colleagues across the globe, BUT you can also experience production ready prototypes exactly as they were intended.

The industry language barrier between developer, designer, project manager, client and more just became non-existent.

Explore Figma and Figjam today.
 

30 Second Script

Audio

Brand Awarness & Engagement

Programmatic combined with DOOH allows you to make more efficient and strategic out-of-home media buys—enabling you to easily integrate DOOH into your multi channel marketing strategies. With DOOH in StackAdapt, you can:

Creative Tactics

• Place ads near general routes of targeted audience to maximize your chance of a conversion.
• Option to diversify your creative formats with games, competitions, or messaging relevant to their location.
• Real-time messaging.

DOOH

Brand Awareness & Consideration

* General Sizzle Reel to show animation capabilities in multiple placements.

A non-clickable, 100% viewable and non-intrusive in-game ad format that blends seamlessly into the gaming environment through the form of billboards, walls, jerseys and more. Available as a display or video ad on PC, gaming console and mobile.

Reach your target user in a non-disruptive, highly-viewable environment that is perfect for increasing likelihood of brand recall and awareness. With the auto industry being highly represented in the gaming community, this area holds a large portion of Toyota's target audience.

Creative Tactics

• Enhance your brand memorability and recognition in a 100% viewable environment.
• Engage your target user with non-disruptive messaging
• Drive new traffic directly to the site through highly engaged users.

Benefits

Blended In-Game

Brand Awareness & Consideration

In-Game Mock

Ready to

collaborate?

Get Started with