Video Showcase

Video Services

Video campaigns take effort and can be a big investment. Tap into the Creative Studio to help create custom videos for all stages of the funnel. Whether you're starting from scratch or you have existing assets, our team of experts is ready to help you create custom videos that captivate your audience. We offer a variety of services, including motion graphics, video consultation, interactive video, and live video production services.

Creative Studio

Video Stats

The fastest-growing video advertising channel is CTV.  61% of Americans say subscription cost is their top consideration for using a video streaming service which makes ad-supported content more appealing.

Engage viewers on the big screen where they are more receptive to brand advertisements. CTV is an effective format for upper funnel campaigns and can be leveraged in direct response campaigns through attribution and measurement capabilities

Creative Studio

Connected TV channels vary per region

78%

Of US households are reachable by programmatic connected tv.

78%

Increase of cord cutters since 2020.

48.6%

The annual projected growth for CTV ad spend YoY.

149

Minutes spent by US consumers on digital video consumption.

One of the easiest ways to update your video creative is by adding an end card.

This static frame can be added to the end of an existing video to highlight a call to action, add timely messaging, or include disclaimer text. An end card is a great way to pad out an existing video asset that is a little shorter than our standard inventory lengths (15, 30, and 60 seconds), or to update messaging on a video with existing graphic overlays that can’t be edited.

What you should know:

• Recommended for CTV and OLV.

• Optimize end card content for
  mobile to ensure readability at all sizes.

• Not available for Disney and Hulu.

• Ideal for video assets of irregular duration.

End Card

An in-frame ad is an ideal choice for adding context to an existing video. Timely messaging, logos, CTAs, disclaimers, and more can appear onscreen throughout the duration of your ad, without obscuring any of the existing composition. This format is also a great option for fitting a video with a non-standard aspect ratio into a layout that can be easily trafficked across our catalogue of placements. Try it for converting vertical social media assets into a suitable size for CTV and OLV.

What you should know:

• Recommended for CTV and OLV

• Be aware that pre-existing text overlays
  may be harder to read, especially in
  mobile OLV placements. In-frame ads
  work best for videos without
  existing overlays.

• Great for creating a collage effect with
  multiple assets or converting vertical
  video to a horizontal format.

   

   

In-Frame

Adding a logo placement is an easy way to customize unbranded or stock video assets for your awareness campaigns. This strategy is perfect for ads where the video speaks for itself, highlighting your product or service with bold and simple visuals. Instead of using overlays that may be illegible or distracting, try adding a logo placement on mobile OLV or in-game video, and allow the brand identity to take centre stage.

What you should know:

• Recommended for in-game, CTV,
  and OLV  placements.

• A transparent PNG or vector format
  logo is strongly recommended for
  maximum flexibility.

Logo Placement

When you don’t have video assets available, a motion graphics overlay can transform stock clips into ads that seamlessly reflect your brand. Our team can incorporate your existing vector graphics or draw inspiration from your collateral to create new animated elements. Adding motion graphics to stock video or your branded content helps reinforce your messaging and create ads fine-tuned for any campaign goal.

What you should know:

• Recommended for all channels.

• Perfect for adding your brand
  voice to stock assets.

Motion Graphic Overlay

Add a flexible, actionable CTA to your video with a QR code overlay. Drive viewers to your blog or overview pages for awareness campaigns, and direct scans to product pages to meet your conversion goals. Add a UTM to your code’s exit URL to capture data on successful interactions. A QR code can be combined with many of our other capabilities, but be aware that it is not ideal for mobile placements, as users will need to use their mobile device to scan the code.

What you should know:

• Recommended for CTV or desktop
  and console in-game. Will require
  creative approval from the
  StackAdapt Inventory team.

• Not available for Disney and Hulu.

• For best results, the QR overlay
  should appear early and last for
  the entire duration of the ad.

QR Code

Elaborate on unbranded or stock video assets with a text overlay to highlight your key offerings. By calling out selected information you can increase the memorability of your message and make your video ad more accessible for viewers who have their sound muted. A text overlay is also a great choice for including subtitles on CTV ads where they would not otherwise be supported.

What you should know:

• Recommended for OLV and CTV.

• Must not contain landing page
  URLs for Disney or Hulu.

• Take a mobile-first approach to
  selecting text content to ensure
  readability, and limit the number
  of words used.

Text Overlay

When you have content that needs to appear throughout the entire length of a video ad, a ticker gets the job done. Feature subtitles, logos, a call to action, discount codes, phone numbers, disclaimer text, or key points with this versatile format. You can also use this space to A/B test copy variations or cover outdated video footers without starting from scratch. Colours and fonts will always reflect your style guide to seamlessly integrate with your existing marketing.

What you should know:

• Recommended for CTV and OLV. Copy
  will be optimized for mobile.

• Must not contain landing
  page URLs for Disney or Hulu.

Ticker

It's important to create videos that tell your story in a unique and compelling way. Even if you do not have any video assets to work with, we can help. By leveraging your brand elements such as; logo, brand colours, mascot, illustrations, and imagery, we can use motion graphics and animation to make a compelling video.

Motion Graphics

Whether you're starting from scratch or you have existing assets, our team of experts is ready to help you create custom videos that captivate your audience. We have an extensive library of curated stock assets including video footage, imagery, music, and effects that we can pull from to create custom videos. We can also leverage any of your existing b-roll footage to make a video that tells a compelling story.

Stock Footage and B-Roll Editing 

Interactive videos add an effortless layer of engagement to your OLV campaigns using animations and overlays. Unlike traditional videos, interactive videos allow users to swipe, scroll, and click within the video to create an immersive, actionable, and shoppable advertising experience. With an array of templates and options to implement custom requests, you could see a tremendous lift in conversions.

Add an effortless layer of engagement to your video campaigns.

Interactive Videos Drive Memorable Brand Engagement

Project Scope Discussion with AE and Creative Strategist.

Kick-Off Call

Video Creation Workflow

Client to complete and deliver creative brief plus any assets to the Creative Studio. This also marks the start of production.

Creative Brief

Your Creative Strategist will provide a workback schedule or timeline on when to expect deliverables. If needed, our team will develop any pre-production material for approval before working on the final creative.

Pre-Production

Once pre-production materials are approved, our Motion Design team will begin to develop the final video creative.

Production

Asset Delivery

Our team will send you the final video creative to upload onto the platform
and begin your
video campaign.

With a multi-channel strategy, you can reach an audience throughout the entire funnel allowing you to create a more cohesive story across all channels.

The Creative Studio team can help you adapt your video creative for your multi-channel campaigns by leveraging existing assets in one channel and adapting it for other channels. 

Our team of specialists can leverage your existing
video creative into other channels by adding
QR codes for CTV, Interactive video for OLV,
using video for in-banner video display ads,
or for a seamless experience adapting your
video creative for blended in-game.

Do More With Video in Your Multi-Channel Strategy

Ready to get started?

Reach out to the StackAdapt team.