Digital Out Of Home (DOOH) is advertising experience outside of the home. This form of advertising is the most effective offline medium to drive online activity.

You can target your audience with ads that are specific to their environment. DOOH helps brands reach audiences in public environments, including digital billboards, outdoor screens or a network of screens.

• Drives brand awareness in screen-free moments
• Provides rapid mass reach and conveys lululemon's core values
• Target demographics, location and specific towns

Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers.

This medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time. Currently, CTV has a 98.51% video completion rate.

The use of online video widens your reach, being able to target users from a mobile and desktop placement.

These videos help increase awareness of your brand by being embedded seamlessly in an article or video. Currently, online videos of 15 seconds or less have a 79.84% video completion rate.

Utilise video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.

This unit is served using standard display inventory. Therefore CPMs remain low, and the scale remains high. Users that come from the online and CTV videos can be retargeted with this unit.

 

• Generating awareness for lululemon
• Extending video reach

Extend the reach of your social media efforts in display inventory to generate lasting impressions. These units take on the visual identity of familiar experiences to combat banner blindness.

Additionally, users can be grouped into retargeting pools for future campaigns.

This unit is available in a variety of other visual formats such as: Instagram, Tiktok, Linkedin & Pintrest.

• Driving engagement
• Pushing further down the funnel
• Retargeting users
• Driving to the site

Users can be collected into retageting pools based on their responses, and can then be retargeted with messaging that is personalized to them.

Discovery units are a win-win situation; users get to play an entertaining game, and advertisers get to collect valuable data on their responses. Discovery ads are also a great way for consumers to see the different product categories or offerings you have.

• Understand and collect user preferences
• Drive consumers to products most likely to be appealing to them
• Informed retargeting strategies

Users can be collected into retageting pools based on their responses, and can then be retargeted with messaging that is personalized to them.

Discovery units are a win-win situation; users get to play an entertaining game, and advertisers get to collect valuable data on their responses. Discovery ads are also a great way for consumers to see the different product categories or offerings you have.

• Understand and collect user preferences
• Drive consumers to products most likely to be appealing to them
• Informed retargeting strategies

Make coupon codes or product reveals more fun! Scratch over a specific part of the ad to reveal a new image underneath.

On mobile, the unit functions on touch. On desktop, it functions when a cursor hovers.

• Encourage purchases with an engaging promotion.

Unlike traditional videos, interactive videos allow users to engage with your content for a more immersive, actionable, and shoppable advertising experience.

The bar at the bottom of the video links to the item being showcased.
Once the frame/item in the video changes, so does the item in the bar.
Multiple click-outs can be served and can be changed in the video at any desired time point. 83% of users said they viewed a product more favourably after engaging with an interactive video.

Benefits

• Multiple click outs in a single video
• Conversion for multiple products and or services
• Shoppable ad experience (buy/click what you see)

Consider leveraging as a prospecting tactic for tentpole events and sales, or add onto retargeting strategies to remind website visitors why they shouldn't wait to take action.

A dynamic countdown unit can help create a sense of urgency for your audience. It best well for events such as product launches or sales.

Dynamic ads pull elements from the last page a user visited, to remind them to complete a purchase if they haven't already.

Consumers may have travelled to the site via any of the previous ads shown, however they may not have been ready to purchase. Dynamic ads can remind a user of the specific product they were viewing, and reach them when they're ready to buy.

• ​Drive conversions by bringing users back to relevant products
• Avoid drop off due to distractions or abandoned carts
• Encourage impulse buys