CREATIVE STRATEGY
BROUGHT TO YOU BY
Funnel:
Our proposed strategy features an integrated funnel, incorporating a dynamic mix of channels to optimize the marketing outcomes.
We plan to leverage Audio, BVOD, Native & Display channels to drive brand awareness at the top of the funnel and engagement in the middle of the funnel.
Upper Funnel:
BVOD, Audio & Native
Mid Funnel:
Online Video & Display
Creative Studio Performance
The metrics being shown are pulled from live campaigns. To summarize the charts, Creative Studio-built units have a 23.73% CTR lift. In addition, animated, compared to static units, show a lift of 17.99%. In terms of time on site, Creative Studio has a 77.12% lift in comparison to client-built creatives.
0.111%
CTR % - Client built
0.138%
CTR % - CS built
0.138%
CTR Lift
00:00:39
Avg. ToS - Client built
00:01:10
Avg. ToS - CS built
77.12%
ToS Lift
0.111%
CTR % - Client built
0.138%
CTR % - CS built
27.39%
CTR Lift
0.111%
CTR % - Client built
0.138%
CTR % - CS built
0.138%
CTR Lift
0.128%
CTR % - Static units
0.151%
CTR % - Animated units
17.99%
CTR Lift
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Get noticed and build rapport amongst your audience.
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Inspire your audience to explore ABE
Objective
About
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers.
This medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time. Currently, CTV has a 98.51% video completion rate.
Top of the funnel
Connected TV
Online Video
Top & middle of the funnel
About
The use of online video widens your reach, being able to target users from a mobile and desktop placement.
These videos help increase awareness of your brand by being embedded seamlessly in an article or video. Currently, online videos of 15 seconds or less have a 79.84% video completion rate.
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Get noticed and build rapport amongst your audience.
-
Inspire your audience to explore ABE
Objective
Audio
Top of the funnel
About
Connect with your audience wherever they're listening - on the go, in the car, at work or at home. Track the impact of your audio campaigns in the same manner as your other programmatic buys.
Metrics include cost per completed listen, audio completion (AC), audio completion rate (ACR), quartile AC and more.
- A screen free moment for delivery of message
- Immerse your audiences in a personal experience and command their full attention
- Deliver a clear narrative with a value proposition and strong CTA
Objective
Native Ads
Top of the funnel
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
About
- Drive higher CTRs through organic-looking placements
- Customized retargeting based on audience interests
- Expand prospecting and retargeting reach through the native channel's inventory placements
Objective
In-Banner Video
Top of the funnel
About
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
This unit is served using standard display inventory. Therefore CPMs remain low, and the scale remains high. Users that come from the online and CTV videos can be retargeted with this unit.
Objective
- Generating awareness for ABE
- Extending video reach
Carousel Banner
Middle of the funnel
Show a variety of products or services to garner interest. Carousels are highly customizable, with a number of options for navigation, frame transitions, timing, and more.
Implement multiple click URLs for a better user experience, or simply drive to one landing page while tracking the different products a user clicked on.
About
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Promote ABE's different USPs and services
Objective
Thank You!
Creative Strategy | Australian Bond Exchange |
By Michael Kulakovskij
