CREATIVE SHOWCASE

GEAR UP WITH

yomconnect's creative team is here to help your ad campaign succeed through all the turns in the road. The creative team is specialized in the nuances of programmatic advertising in today's market and how best to not only create but launch a campaign that is built for success. From building a full-service sequential advertising campaign to the perfect ad to help target new customers. We understand the importance of driving new traffic to the site, as well as generating high-intention leads through form fills. Working directly with the account manager and data team we are here to make sure you get the best return on your investment.  

Following this, we'll engage the target audience with region-specific targeting and visuals, with creatives focused on top performing products and recognizable landscapes of the regional locations. Finally, as a lower funnel tactic we'll create high impact, personalized creatives that target the audience with vehicles that are a perfect match for their specific needs and, in turn, drive conversions via form fill.

OUR ROADMAP

TRAFFIC

FORM FILLS

REGIONAL DEALS

READY TO TEST DRIVE.

THE CREATIVES ARE

TRAFFIC & LEAD GENERATION STRATEGY

CONNECTED TV

Brand Awareness 

Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. This medium also provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time.

About

Creative Tactics

• Drive awareness among new prospects.
• Direct customers online to increase brand-new traffic on the site.

Objective

Our Creative Studio can assist in creating unique CTV ads to help grow brand awareness as well as help retarget customers back to the website to apply. On-screen QR codes will help guide viewers to the online application and drive application submissions.  

Using Video assets as an awareness and consideration strategy allows us to reach new prospects.

Video is also a great way to reach mobile heavy users who are using their phones to stream content. Watching on mobile helps to automatically direct traffic due to increased access to direct links.

Creative Tactics

• Promote brand recognition and recall
• Utilize for upper-funnel prospecting
• Option to heavy up on mobile

Objective

VIDEO

Brand Awareness & Direct Traffic

Interactive videos are quickly becoming an essential addition to a marketer’s toolbox. In fact, 83% of users said they viewed a product more favourably after engaging with an interactive video. Users also agree they prefer seeing an interactive video compared to regular videos or static content.

Unlike traditional videos, interactive videos allow users to engage with your content. Users can swipe, scroll, click, and drag elements within the video to create a unique viewing experience.

Creative Tactics

• Promote brand recognition and recall
• Utilize for upper-funnel prospecting and increase comprehension through engagement

Objective

INTERACTIVE VIDEO

Brand Awareness & Consideration

Hatchback

Family Cars

SUV

In-Game Mock

Utilize programmatic audio to reach an in-market audience for loans during screen-free moments. Audio advertising offers marketers a unique channel to reach engaged listeners and achieve a high share of voice across streamed music, podcast, and digital radio inventory.

About

Utilize this channel as an upper-funnel awareness strategy while layering on targeting to reach users in-market for versatile transportation needs. In addition, we recommend using a second message for a mid-funnel approach allowing you to reach audiences who were exposed to your prospecting ads but have not converted.

Creative Tactics

• Reach users in screen-free environments
• Cross-channel targeting

Objective

AUDIO

Brand Awareness & Engagement

Programmatic combined with DOOH allows you to make more efficient and strategic out-of-home media buys—enabling you to easily integrate DOOH into your multi-channel marketing strategies. With DOOH, you can:

Creative Tactics

• Place ads near point-of-purchase to maximize your chance of a conversion.
• Option to diversify your creative formats with games, competitions, or messaging relevant to their location.
• Real-time messaging.

DOOH

Brand Awareness & Consideration

A non-clickable, 100% viewable and non-intrusive in-game ad format that blends seamlessly into the gaming environment through the form of billboards, walls, jerseys and more. Available as a display or video ad on PC, gaming console and mobile.

Reach your target user in a non-disruptive, highly-viewable environment that is perfect for increasing likelihood of brand recall and awareness. With the auto industry being highly represented in the gaming community, this area holds a large portion of Toyota's target audience.

Creative Tactics

• Enhance your brand memorability and recognition in a 100% viewable environment.
• Engage your target user with non-disruptive messaging
• Drive new traffic directly to the site through highly engaged users.

Benefits

BLENDED IN-GAME

Brand Awareness & Consideration

In-Game Mock

In-Game Mock

Leverage the power of animation to capture the target audience's eye. Adding dynamic elements that create movement within the advertisement will ensure attention is seized to combat banner blindness.

Showing the product smoothly interact with the recognizable, familiar background of the Red Rock terrain quickly associates it with the region. This is used to solidify the main message quickly through visual learning and lead them directly to the page to increase the number new eyes.

Creative Tactic

ANIMATED

Consideration & Direct Traffic

In-Game Mock

Retarget audiences who have viewed CTV and video executions with in-banner video ads.

By incorporating existing video content that the audience is already familiar with, we are increasing brand recall and allowing the opportunity for the audience to click through to the website and drive further down the funnel.

A creative like this can help show the duality of the product within different environments and use cases.

Creative Tactic

IN-BANNER VIDEO

Consideration & Direct Traffic

In-Game Mock

This is great for differentiating aspects about the product. Here we can highlight the different car models and the specific overarching feature of each. It helps the audience to feel as though they are selecting an options that's tailored to them.

With each selection, we have varying imagery in the background that targets each specific audience's region without calling them out by name.

Creative Tactic

COLOUR PALETTE

Consideration & Direct Traffic

In-Game Mock

Let us leverage both the unique aspect of Opel, Citroën & Peugeot vehicles to cross terrain barriers as well as the speciality of having a tool that finds deals on these products directly in their area.

The dynamic city macro can be used to automatically generate the city name the user is situated when the impression is served. Including the city name provides a relevant experience, and captures the audience's attention which increases their likelihood of engagement. This in turn leads the user to fill the form providing your database with those high-intent leads.

Creative Tactic

DYNAMIC FEED (CITY)

Retargeting & Conversions

In-Game Mock

This is the last step in the user's journey. They have clicked through, engaged and explored the details. For some reason, they also left the page.

This is where we bring them back through an ad that shows that user the exact product to which they almost committed. Through this, we are able to reassure them that the vehicle is perfect for their situation, routine, budget and specific region as well. We are directly leading them back to complete the form and deliver the unsure user to you as a newly excited lead.

Creative Tactic

Dynamic Retargeting

Retargeting & Conversions

THE JOURNEY

TRAFFIC

FORM FILLS

REGIONAL DEALS

LET'S REVIEW

Thank you!