CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Connected TV / Audio
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. The audio used in the CTV can also be repurposed to extend your reach in the audio space.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
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Spread awareness
Objective
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With the use of CTV, your videos will be placed on both streaming devices (Chromecast, Roku, Apple TV etc.) and smart TVs.
Placements
Online Video
Brand Awareness | Prospecting
About
Online video can be used through interstitial video and in-stream video. In addition, online video can also be in the form of an online native video where a headline and copy can be attached alongside of it.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
-
Spread awareness
Objective
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The use of online video widens your reach, being able to target users from a mobile and desktop placement. These videos help increase awareness of your brand by being present seamlessly in an article or video.
Interstitial video is placed in articles where the whole mobile screen is taken up. In-stream on the other hand is placed before a video is played. Native video is placed within articles to make them as seamless and non-intrusive as possible.
Placements
Discovery
Discover the preferences and perceptions of your target audience with discovery ads. Discovery ads enable users to respond to a question by way of buttons, a checklist or a dropdown menu, allowing you to retarget users based on their responses.
About
With the collected data we are able to serve ads more efficiently by targeting users with ads that correspond to the answer they chose.
Creative Tactics
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- Generating data to benefit future campaigns
- Help understand advertising needs
- Can also be unbranded depending on the campaign strategy.
- Collect a retargeting pool
Objective
Retargeting
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Carousel
Engagement | Retargeting
Show a variety of products or services to gather interest from more consumers. Carousels are highly customizable with a number of options for navigation, frame transitions, timing and more.
About
This unit is highly effective in keeping the user engaged letting them interact with the carousel to dive deeper into the brand and explore more products. The carousel shown includes the best-selling products for users to be exposed to whats most popular. The carousel contents can easily be changed into a different set depending on the strategy.
Creative Tactics
- Driving. engagement
- Pushing further down the funnel
- Retargeting users
- Driving to the site
Objective
Data gathered from 1 month shows that the Carousel has an average CTR percentage of 0.14% in comparison to a 0.11% running static.
Creative Studio Data
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Dynamic Retargeting
Engagement | Retargeting
StackAdapts dynamic retargeting generates highly customized display ads. This enables marketers to serve ads based on the viewer's prior website engagement and activity, to deliver ads that have the greatest odds of creating conversions, web traffic and impact.
About
This unit is the core retargeting capability that is solely focused on driving conversions. Serving users the products they last engaged with on the website. Users that get directed to the website from the carousel can then be retargeted with this unit. The unit is also customizable in terms of what you want to dynamically pull. The description, image, price and product name can all be pulled together.
Creative Tactics
- Final part of the funnel
- Drive conversions
- Retarget users.
Objective
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Natives
Brand Awareness | Conversion | Retargeting
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
About
These units are made for users that come from the discovery units. The two natives made are examples of what can be shown to users who pick dry skin or oily skin. This tactic pushes the users further down the funnel to convert.
The 3rd native is based on general awareness to help with the prospecting phase. Speaking on general products that Youth to the People has to offer.
Creative Tactics
- Click-throughs
- Retargeting
- Upper and lower funnel tactics
Objective
Thank You!
Don't hesitate to reach out if you have any questions
X
Youth to the People <> Creative Strategy
By Mark Erwell Protacio
