CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
- Image and copy recommendations
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Native
Prospecting/Retargeting
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
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About
These natives are catered for general messaging focused on users that want to explore and learn more about Wetransfer. These natives can also be retargeted from users that come from the carousel, IBV and CTV units to further push them down the funnel. The flexibility of these units is also beneficial in quickly changing focuses like switching a CTA to have the unit turn into a lower funnel or upper funnel tactic.
Creative Tactics
- Click-throughs
- Retargeting
- Upper and lower funnel tactics
Objective
Retargeting
Prospecting
Connected TV
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
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Spread awareness
Objective
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With the use of CTV, your videos will be placed on both streaming devices (Chromecast, Roku, Apple TV etc.) and smart TVs.
Placements
Brand Lift Study Q1
A brand lift study is a flexible and cost-efficient way to understand the impact your advertising efforts have on your business goals, through real-time incrementally measurement.
About
Using a brand lift study lets you gather a wide range of data that will help benefit your campaign and brand. With the data given, you can understand your brand perception and retarget/reach new audiences for upcoming campaigns. This Brand Lift Study can be launched before and after a campaign to help gauge lift and performance.
Creative Tactics
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- Generating data to benefit future campaigns
- Help understand advertising needs
- To see if your advertising is reaching your goals
Objective
In-Banner Video
Brand Awareness | Prospecting
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high. Users that come from the online and CTV videos can be served this unit coming from the retargeting pool. This unit is also very flexible in terms of changing direction. The focus being shown is a more general branding focus, although the customizability allows the video and messaging to be changed easily.
Creative Tactics
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- Generating awareness for the brand
- Educating users
- Extending video reach
Objective
Data gathered from 1 month shows that the In-Banner Video has an average CTR percentage of 0.18% in comparison to a 0.11% running static.
Creative Studio Data
Carousel
Engagement | Retargeting
Show a variety of products or services to gather interest from more consumers. Carousels are highly customizable with a number of options for navigation, frame transitions, timing and more.
About
This unit is highly effective in keeping the user engaged letting them interact with the carousel to dive deeper into the brand and explore the services. The carousel being shown has messaging focused on the pricing plans the users are able to go under. This unit helps educate users and engages them to look past the free offering. The unit is also highly customizable where changing the messaging of the whole unit would be an easy lift.
Creative Tactics
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- Driving. engagement
- Pushing further down the funnel
- Retargeting users
- Driving to the site
Objective
Data gathered from 1 month shows that the Carousel has an average CTR percentage of 0.14% in comparison to a 0.11% running static.
Creative Studio Data
Thank You!
Don't hesitate to reach out if you have any questions
X
WeTransfer <> Creative Strategy
By Mark Erwell Protacio
