CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
In-Banner Video
Brand Awareness | Prospecting
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high. Users that come from the CTV video can be served this unit coming from the retargeting pool. This unit is also very flexible in terms of changing direction. The video used in this creative is only for preview examples when launching the campaign, this video can easily be switched out.
Creative Tactics
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- Generating awareness for the brand
- Educating users
- Extending video reach
Objective
Data gathered from 1 month shows that the In-Banner Video has an average CTR percentage of 0.18% in comparison to a 0.11% running static.
Creative Studio Data
Animated
Prospecting | Retargeting
The animated unit is a highly flexible capability that can be custom to any focus needed. Catch the user's attention with simple or complex animations showcasing important information to get the right messaging across.
About
The purpose of this unit is to get users to learn more on what vitamin angels has to offer along with directing them to the website to further educate themselves on the brand.
Creative Tactics
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- Driving. to the site
- Awareness
Objective
Data gathered from 1 month shows that the Animated unit has an average CTR percentage of 0.18% in comparison to a 0.11% running static.
Creative Studio Data
In-Store
Online
Store Locator
Retargeting | Conversion
Dynamic Feeds can be used in many ways to display up to date information, without having to revise the ads throughout the flight. Whether it be for showcasing in-stock inventory, store or event locations, or headlines from a news or blog, dynamic feeds make a great addition to a timely campaign.
About
The feed being used in this unit is for a store locator-style feed. This unit gathers the latitudes and longitudes and serves the users the closes address from their location. This is a great tactic to retarget and get users to visit the website and store.
Creative Tactics
BROUGHT TO YOU BY
- Driving. to the site
- Conversions
- Retargeting
Objective
Thank You!
Don't hesitate to reach out if you have any questions
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Vitamin Angels <> Creative Strategy
By Mark Erwell Protacio
