CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Connected TV / Audio
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. The audio used in the CTV can also be repurposed to extend your reach in the audio space.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
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Spread awareness
Objective
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With the use of CTV, your videos will be placed on both streaming devices (Chromecast, Roku, Apple TV etc.) and smart TVs.
Placements
Online Video
Brand Awareness | Prospecting
About
Online video can be used through interstitial video and in-stream video. In addition, online video can also be in the form of an online native video where a headline and copy can be attached alongside of it.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
-
Spread awareness
Objective
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The use of online video widens your reach, being able to target users from a mobile and desktop placement. These videos help increase awareness of your brand by being present seamlessly in an article or video.
Interstitial video is placed in articles where the whole mobile screen is taken up. In-stream on the other hand is placed before a video is played. Native video is placed within articles to make them as seamless and non-intrusive as possible.
Placements
Digital Out of Home
Brand Awareness | Prospecting
About
Creative messaging can surround a new event to add extra exposure. In addition, you're in control of the ad space you purchase. Ads appear in a contextual environment, without the need for 1st or 3rd-party data. Contextually relevant environments, such as hotels, bars, night clubs, restaurants, and bathrooms, can speak to your audience.
Creative Tactics
- Extend your reach to the DOOH space
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Spread awareness
Objective
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Digital out-of-home (DOOH) is advertising experienced outside of the home. DOOH gives advertisers a future-proof differentiated solution. It is a new way to target users and drive net new growth, and it can be targeted to reach specific audiences when they are open to engagement, without being intrusive.
Brand Lift Study
A brand lift study is a flexible and cost-efficient way to understand the impact your advertising efforts have on your business goals, through real-time incrementally measurement.
About
Using a brand lift study lets you gather a wide range of data that will help benefit your campaign and brand. With the data given, you can understand your brand perception and retarget/reach new audiences for upcoming campaigns. This Brand Lift Study can be launched before and after a campaign to help gauge lift and performance.
Creative Tactics
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- Generating data to benefit future campaigns
- Help understand advertising needs
- To see if your advertising is reaching your goals
Objective
In-Banner Video
Brand Awareness | Prospecting
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high. Users that come from the online and CTV videos can be served this unit coming from the retargeting pool. This unit is also very flexible in terms of changing direction. The focus being shown is more catered towards the general consumer, although if the focus of the campaign was to hit more of the trades side the messaging and imagery can easily be changed.
Creative Tactics
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- Generating awareness for the brand
- Educating users
- Extending video reach
Objective
Data gathered from 1 month shows that the In-Banner Video has an average CTR percentage of 0.18% in comparison to a 0.11% running static.
Creative Studio Data
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Carousel
Engagement | Retargeting
Show a variety of products or services to gather interest from more consumers. Carousels are highly customizable with a number of options for navigation, frame transitions, timing and more.
About
This unit is highly effective in keeping the user engaged letting them interact with the carousel to dive deeper into the brand and explore more collections. The carousel being shown has messaging focused on the general consumer but with the units customizability, changing the whole direction of the ad would be little to no lift. The change in messaging and the carousel elements will transform this unit to have a completely different focus.
Creative Tactics
- Driving. engagement
- Pushing further down the funnel
- Retargeting users
- Driving to the site
Objective
Data gathered from 1 month shows that the Carousel has an average CTR percentage of 0.14% in comparison to a 0.11% running static.
Creative Studio Data
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Dynamic Location
Conversion | Retargeting
Add an extra layer of personalization to your creatives with dynamic location elements. By reaching users where they are, advertisers can show consumers that they have products or solutions that meet their localized needs.
About
This unit is highly effective at the lowest part of the funnel to serve users that come from the mid and upper funnel. Redirecting them back to the website.
Creative Tactics
- Driving. engagement
- Pushing further down the funnel
- Retargeting users
- Driving to the site
- Does not leverage personal or protected information
Objective
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Natives
Conversion | Retargeting
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
About
These natives are catered for general messaging focused on users that want to explore and learn more about Visit Seattle. These natives can also be retargeted from users that come from the carousel, IBV and CTV units to further push them down the funnel. The flexibility of these units is also beneficial in quickly changing focuses like switching a CTA to have the unit turn into a lower funnel or upper funnel tactic.
Creative Tactics
- Click-throughs
- Retargeting
- Upper and lower funnel tactics
Objective
Thank You!
Don't hesitate to reach out if you have any questions
X
Visit Seattle <> Creative Strategy
By Mark Erwell Protacio
