CREATIVE STRATEGY

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Dynamic Retargeting

Conversion Retargeting

StackAdapt's dynamic retargeting generates a highly customized display ads. This enables marketers to serve ads based on the viewer's prior website engagement and activity, to deliver ads that have the greatest odds of creating conversions, web traffic, and impact.

About

Dynamic retargeting allows for that final push towards a purchase, and takes into account the user journey of viewing various products across site. Showcase what the viewer has seen last on site and help complete the conversion.

Creative Tactics

  • Drive conversions of last seen item
  • Drive users back to site to complete their purchase
  • Help complete the user journey

Objective

Dynamic Feed - Product

Conversion Retargeting

Dynamic Feeds can be used in many ways to display up to date information, without having to revise the ads throughout the flight. Whether it be for showcasing in-stock inventory, store or event locations, or headline from a news or blog, dynamic feeds make a great addition to a timely campaign.

About

The dynamic feed creative allows for that final push towards a purchase, and takes into account the user journey of viewing various products across site.

Creative Tactics

 

  • Drive users back to site to complete their purchase
  • Help complete the user journey

Objective

Dynamic Feed - Locations

Conversion Retargeting

Dynamic Feeds can be used in many ways to display up to date information, without having to revise the ads throughout the flight. Whether it be for showcasing in-stock inventory, store or event locations, or headline from a news or blog, dynamic feeds make a great addition to a timely campaign.

About

Store locator encourages users to take actions and push them towards a store visit by making store locations easily available and accessible. It is an excellent tool to drive in-store visits.

Creative Tactics

 

  • Drive conversions
  • Retarget users from the upper/middle funnel

Objective

Thank You!

Don't hesitate to reach out if you have any questions

The Great Escape <> Creative Strategy

By Mark Erwell Protacio

The Great Escape <> Creative Strategy

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