CREATIVE STRATEGY

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Native General Consumer

Retargeting

Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.

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About

  • Click-throughs
  • Retargeting
  • Upper and lower funnel tactics

Objective

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The Dali Museum <> Creative Strategy

By Mark Erwell Protacio

The Dali Museum <> Creative Strategy

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