CREATIVE STRATEGY
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Blended In-Game Static
Brand Awareness | Prospecting
A non-clickable, 100% viewable and non intrusive in-game ad format that blends seamlessly into the gaming environment through the form of billboards, walls, jerseys and more. Available as display or video on PC, gaming console and mobile
About
Take advantage of this emerging channel by running in-game inventory at scale across the most impactful platforms. This ad format is perfect for reaching male audiences, as 55% of gamers identify as male. Additionally, gamers who play more than 10 hours a week have 2x more disposable income than non-gamers, providing valuable opportunity for brands to reach consumers with high spending power.
Creative Tactics
- Extend your reach with a new channel
- Educate your audience about your brand's values
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Spread awareness
Objective
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Carousel
Engagement | Retargeting
Show a variety of products or services to gather interest from more consumers. Carousels are highly customizable with a number of options for navigation, frame transitions, timing and more.
About
This unit is highly effective in keeping the user engaged letting them interact with the carousel to dive deeper into the brand and explore more collections. The carousel being shown has messaging focused on Senior Living Providers but with the units customizability, changing the whole direction of the ad would be little to no lift. The change in messaging and the carousel elements will transform this unit to have a completely different focus.
Creative Tactics
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- Driving. engagement
- Pushing further down the funnel
- Retargeting users
- Driving to the site
Objective
Data gathered from 1 month shows that the Carousel has an average CTR percentage of 0.14% in comparison to a 0.11% running static.
Creative Studio Data
Native General Consumer
Prospecting | Retargeting
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register a higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
BROUGHT TO YOU BY
About
These natives have are examples of native units you can server to users that come from the carousel unit. Those users that click through the independent living card of the carousel will be served the corresponding native unit. This is to push the user down the funnel and to serve them additional units.
Creative Tactics
- Click-throughs
- Retargeting
- Upper and lower funnel tactics
Objective
Independent living
Assisted living
Thank You!
Don't hesitate to reach out if you have any questions
Senior Lifestyle <> Creative Strategy
By Mark Erwell Protacio
