CREATIVE STRATEGY
BROUGHT TO YOU BY
CONNECTED TV / AUDIO
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
-
Spread awareness
Objective
BROUGHT TO YOU BY
NATIVE
Conversion/Retargeting
These natives are catered to be served to users that are put in a retargeting pool. Sparkling, Classic and No added sugar are examples of pooled segments users can be flowed into where they are then served the specific native corresponding to which retargeting pool they were put in. This allows you to serve the user what they are originally interested in to have a higher chance of converting.
No added sugar
BROUGHT TO YOU BY
Sparkling
Classic
Creative Tactics
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than
display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
About
- Click or click through rates
- Site visits
- Conversions
Objective
Thank You!
Don't hesitate to reach out if you have any questions
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Rubicon Exotic <> Creative Strategy
By Mark Erwell Protacio
