CREATIVE STRATEGY
BROUGHT TO YOU BY
Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Native
Retargeting / Prospecting
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
About
These natives are catered for general messaging focused on users that want to explore and learn more about Pryon. These natives can also be retargeted from users that come from the IBV and CTV units to further push them down the funnel. The flexibility of these units is also beneficial in quickly changing focuses like switching a CTA to have the unit turn into a lower funnel or upper funnel tactic.
Creative Tactics
- Click-throughs
- Retargeting
- Upper and lower funnel tactics
Objective
Thank You!
Don't hesitate to reach out if you have any questions
Pryon <> Creative Strategy
By Mark Erwell Protacio
