CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Connected TV / Audio
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time. Audio can also be in the mix coming from the audio in the CTV.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. Adding another fold to the campaign with audio extends your reach past video. While being to levrage assets you already have.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
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Spread awareness
Objective
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In-Banner Video
Brand Awareness | Prospecting
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high. Users that come from the online and CTV videos can be served this unit coming from the retargeting pool. This unit is also very flexible in terms of changing direction. The focus being shown is on general consumer workers' compensation to get the general aspect of the brand before diving deeper.
Creative Tactics
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- Generating awareness for the brand
- Educating users
- Extending video reach
Objective
Data gathered from 1 month shows that the In-Banner Video has an average CTR percentage of 0.18% in comparison to a 0.11% running static.
Creative Studio Data
Carousel
Engagement | Retargeting
Show a variety of products or services to gather interest from more consumers. Carousels are highly customizable with a number of options for navigation, frame transitions, timing and more.
About
This unit is highly effective in keeping the user engaged letting them interact with the carousel to dive deeper into the brand and explore its benefits. This carousel focuses on educating the user on workers' compensation and can also be changed to show benefits to extend reach on what is shown within the website and also to give users a general idea of what they're getting.
Creative Tactics
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- Driving. engagement
- Pushing further down the funnel
- Retargeting users
- Driving to the site
Objective
Data gathered from 1 month shows that the Carousel has an average CTR percentage of 0.14% in comparison to a 0.11% running static.
Creative Studio Data
Thank You!
Don't hesitate to reach out if you have any questions
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Pinnacol Assurance <> Creative Strategy
By Mark Erwell Protacio
