CREATIVE STRATEGY

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Ad Formats

The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.

Leverage two or more different channels to increase your reach and boost campaign performance.

Native

  • Copywriting and Editing
  • Image Selection
  • Custom Image Creation

Display

  • Ad Creation from Pre or Post Concept Stage
  • Reformatting to Additional Sizes
  • HTML5 & Rich Media Unit Creation

Video

  • Trimming & Stitching
  • Adding Captions
  • Adding Logos, Text or CTA's, etc.....

Audio

  • Script Writing
  • Voice Over Production
  • Audio & Music Editing
  • Final Composition Production

Connected TV

Brand Awareness | Prospecting

Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time.

About

Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience.

Creative Tactics

  • Get noticed and build rapport amongst your audience.
  • Educate your audience about your brands values
  • Spread awareness
     

Objective

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With the use of CTV, your videos  will be placed  on both streaming devices  (Chromecast, Roku, Apple TV etc.) and smart TVs.

Placements

Online Video

Brand Awareness | Prospecting

About

Online video can be used through interstitial video and in-stream video. In addition, online video can also be in the form of an online native video where a headline and copy can be attached alongside of it.

Creative Tactics

  • Get noticed and build rapport amongst your audience.
  • Educate your audience about your brands values
  • Spread awareness
     

Objective

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In-App Interstitial Video

The use of online video widens your reach, being able to target users from a mobile and desktop placement. These videos help increase awareness of your brand by being present seamlessly in an article or video.

Interstitial video is placed in articles where the whole mobile screen is taken up. In-stream on the other hand is placed before a video is played.  Native video is placed within articles to make them as seamless and non-intrusive as possible.

Placements

Brand Lift Study Q1

A brand lift study is a flexible and cost-efficient way to understand the impact your advertising efforts have on your business goals, through real-time incrementally measurement.

About

Using a brand lift study lets you gather a wide range of data that will help benefit your campaign and brand. With the data given, you can understand your brand perception and retarget/reach new audiences for upcoming campaigns. This Brand Lift Study can be launched before and after a campaign to help gauge lift and performance.

Creative Tactics

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  • Generating data to benefit future campaigns
  • Help understand advertising needs
  • To see if your advertising is reaching your goals

Objective

Brand Lift Study Q2

This unit can be launched prior to the main campaign to help get a better understanding of the consumers that are or were exposed to Marvin.

Creative Tactics

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Brand Lift Study Q3

This unit can also be launched with the rest of the Brand Lift Studies to gather some more data on where the brand stands in comparison to its competitors. With the collected data you are able to see more specifically what needs to be focused on within the brand.

Creative Tactics

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In-Banner Video

Brand Awareness | Prospecting

Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.

About

Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high. Users that come from the online and CTV videos can be served this unit coming from the retargeting pool. This unit is also very flexible in terms of changing direction. The focus being shown is more catered towards the general consumer, although if the focus of the campaign was to hit more of the trades side the messaging and imagery can easily be changed.

Creative Tactics

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  • Generating awareness for the brand
  • Educating users
  • Extending video reach

Objective

Data gathered from 1 month shows that the In-Banner Video has an average CTR percentage of 0.18% in comparison to a 0.11% running static.

Creative Studio Data

Carousel

Engagement | Retargeting

Show a variety of products or services to gather interest from more consumers. Carousels are highly customizable with a number of options for navigation, frame transitions, timing and more.

About

This unit is highly effective in keeping the user engaged letting them interact with the carousel to dive deeper into the brand and explore more collections. The carousel being shown has messaging focused on the general consumer but with the units customizability, changing the whole direction of the ad would be little to no lift. The change in messaging and the carousel elements will transform this unit to have a completely different focus.

Creative Tactics

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  • Driving. engagement
  • Pushing further down the funnel
  • Retargeting users
  • Driving to the site

Objective

Data gathered from 1 month shows that the Carousel has an average CTR percentage of 0.14% in comparison to a 0.11% running static.

Creative Studio Data

Animated

Conversion

The animated unit is a highly flexible capability that can be custom to any focus needed. Catch the user's attention with simple or complex animations showcasing important information to get the right messaging across.

About

The purpose of this unit is to be more focused on the trade side of targeting. This unit lives specifically at the lowest part of the funnel bringing the user back to the website to be converted. Users that also come from the upper and mid-funnel can then be retargeted with this unit.

Creative Tactics

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  • Driving. to the site
  • Conversions

Objective

Data gathered from 1 month shows that the Animated unit has an average CTR percentage of 0.18% in comparison to a 0.11% running static.

Creative Studio Data

Native General Consumer

Retargeting

Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.

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About

These natives are catered for general messaging focused on users that want to explore and learn more about Marvin and what is available for them to buy. These natives can also be retargeted from users that come from the carousel, IBV and CTV units to further push them down the funnel. The flexibility of these units is also beneficial in quickly changing focuses like switching a CTA to have the unit turn into a lower funnel or upper funnel tactic.

Creative Tactics

  • Click-throughs
  • Retargeting
  • Upper and lower funnel tactics

Objective

Native Trades Consumer

Retargeting

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These natives are catered for the trades side of the targeting pool. The messaging and imagery are similar but specifically worded to be more relatable to a tradesperson. The natives are more focused on measurement and resources needed for both planning and assembly rather than messaging focused on overall brand products and offerings. Users that come from a video or display unit focused on trades can also be retargeted to be shown these natives.

Creative Tactics

Thank You!

Don't hesitate to reach out if you have any questions

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Marvin <> Creative Strategy

By Mark Erwell Protacio

Marvin <> Creative Strategy

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