CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Connected TV / Audio
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. The audio used in the CTV can also be repurposed to extend your reach in the audio space.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
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Spread awareness
Objective
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With the use of CTV, your videos will be placed on both streaming devices (Chromecast, Roku, Apple TV etc.) and smart TVs.
Placements
Online Video
Brand Awareness | Prospecting
About
Online video can be used through interstitial video and in-stream video. In addition, online video can also be in the form of an online native video where a headline and copy can be attached alongside of it.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
-
Spread awareness
Objective
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The use of online video widens your reach, being able to target users from a mobile and desktop placement. These videos help increase awareness of your brand by being present seamlessly in an article or video.
Interstitial video is placed in articles where the whole mobile screen is taken up. In-stream on the other hand is placed before a video is played. Native video is placed within articles to make them as seamless and non-intrusive as possible.
Placements
Thank You!
Don't hesitate to reach out if you have any questions
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Los Angeles Tourisim <> Creative Strategy
By Mark Erwell Protacio
