CREATIVE STRATEGY
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Blended In-Game Video & Static
Brand Awareness | Prospecting
A non-clickable, 100% viewable and non intrusive in-game ad format that blends seamlessly into the gaming environment through the form of billboards, walls, jerseys and more. Available as display or video on PC, gaming console and mobile
About
Take advantage of this emerging channel by running in-game inventory at scale across the most impactful platforms. This ad format is perfect for reaching male audiences, as 55% of gamers identify as male. Additionally, gamers who play more than 10 hours a week have 2x more disposable income than non-gamers, providing valuable opportunity for brands to reach consumers with high spending power.
Creative Tactics
- Extend your reach with a new channel
- Educate your audience about your brand's values
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Spread awareness
Objective
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Thank You!
Don't hesitate to reach out if you have any questions
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Dunwoody College of Technology <> Blended In Game
By Mark Erwell Protacio
