CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Connected TV / Audio
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. The audio for CTV can also be used for audio units.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience about your brands values
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Spread awareness
Objective
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DIGITAL OUT OF HOME
Brand Awareness | Prospecting
Digital out-of-home (DOOH) is advertising experienced outside of the home, and gives advertisers a future-proof differentiated solution. It is a new way to target users and drive net new growth, and it can be targeted to reach specific audiences when they are open to engagement, without being intrusive.
Target your audience by placing your advertisements in areas where they frequent. For example, during the holiday season your target audience will be in malls and on the go, so malls and public, walkable areas are perfect locations.
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IN-BANNER VIDEO
Brand Awareness | Prospecting
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high.
Creative Tactics
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- Generating awareness for the brand
- Educating users
- Extending video reach
Objective
DISCOVERY
Prospecting/Retargeting
Discover the preferences and perceptions of your target audience with discovery ads. Discovery ads enable users to respond to a question by way of buttons allowing you to retarget users based on their responses
About
This is the stage that brings the users into the retargeting pool and for you to know which product is most favoured to specifically curate your next campaign on products that aren't as popular. With the data and retargeting tactic, this discovery unit acts as an amazing mid to lower-funnel unit. In addition, users that click one of the buttons are taken to the corresponding landing page.
Creative Tactics
- Gathering data to learn more about your audience and bucket users into retargeting pools.
Objective
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NATIVE
Conversion/Retargeting
This stage is crucial in terms of keeping the user within the funnel. Users that come from the discovery unit are then served custom-made native units that correspond to their response. For example, users that chose the payments option from the discovery are then later served the Payments focused native. The goal of this tactic is to drive conversions.
Payments
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eSignatures
Contract Lifestyle Management
Creative Tactics
ANIMATED
Prospecting/Retargeting
Animated units are all about customizability and flexibility, being able to cater a simple animated unit to any part of the funnel along with any type of messaging. Separating itself from static units by adding some movement to catch the users attention.
About
The unit is focused solely on driving conversions through a simple animation with bottom-funnel-focused messaging. Alternatively, this unit can also be used as a retargeting tactic like the discovery to native shown earlier. Where we can create specific messaging in the animated unit to retarget users coming from the specific option they chose from the discovery.
Creative Tactics
- Build a testing framework to learn more about your audience and bucket users into retargeting pools.
- Drive qualified visits to site.
Objective
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Thank You!
Don't hesitate to reach out if you have any questions
X
DocuSign <> Creative Strategy
By Mark Erwell Protacio
