CREATIVE STRATEGY

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Ad Formats

The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.

Leverage two or more different channels to increase your reach and boost campaign performance.

Native

  • Copywriting and Editing
  • Image Selection
  • Custom Image Creation

Display

  • Ad Creation from Pre or Post Concept Stage
  • Reformatting to Additional Sizes
  • HTML5 & Rich Media Unit Creation

Video

  • Trimming & Stitching
  • Adding Captions
  • Adding Logos, Text or CTA's, etc.....

Audio

  • Script Writing
  • Voice Over Production
  • Audio & Music Editing
  • Final Composition Production

Connected TV

Brand Awareness | Prospecting

Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time.

About

Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. QR codes can also be placed on the CTV unit to help drive users to the landing page.

Creative Tactics

  • Get noticed and build rapport amongst your audience.
  • Educate your audience about your brands values
  • Spread awareness
     

Objective

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With the use of CTV, your videos  will be placed  on both streaming devices  (Chromecast, Roku, Apple TV etc.) and smart TVs.

Placements

In-Banner Video

Brand Awareness | Prospecting

Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.

About

Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high. Users that come from the online and CTV videos can be served this unit coming from the retargeting pool. This unit is also very flexible in terms of changing direction. The focus being shown is more catered towards the general consumer, although if the focus of the campaign was to hit more of a specific target the messaging and imagery can easily be changed.

Creative Tactics

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  • Generating awareness for the brand
  • Educating users
  • Extending video reach

Objective

Data gathered from 1 month shows that the In-Banner Video has an average CTR percentage of 0.18% in comparison to a 0.11% running static.

Creative Studio Data

Animated

Conversion

The animated unit is a highly flexible capability that can be custom to any focus needed. Catch the user's attention with simple or complex animations showcasing important information to get the right messaging across.

About

The purpose of this unit is to be more focused on general messaging along with showcasing the benefits ClassDojo has for its users. This unit not only educates the user but also drives them to the landing page to dig deeper into the brand.

Creative Tactics

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  • Driving. to the site
  • Conversions

Objective

Data gathered from 1 month shows that the Animated unit has an average CTR percentage of 0.18% in comparison to a 0.11% running static.

Creative Studio Data

Thank You!

Don't hesitate to reach out if you have any questions

Class Dojo <> Creative Strategy

By Mark Erwell Protacio

Class Dojo <> Creative Strategy

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