CREATIVE STRATEGY
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Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
IN-BANNER VIDEO
Brand Awareness | Prospecting
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high.
Creative Tactics
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- Generating awareness for the brand
- Educating users
- Extending video reach
Objective
DISCOVERY
Prospecting/Retargeting
Discover the preferences and perceptions of your target audience with discovery ads. Discovery ads enable users to respond to a question by way of buttons allowing you to retarget users based on their responses
About
This is the stage that brings the users into the retargeting pool and for you to know which product is most favoured to specifically curate your next campaign on products that aren't as popular. With the data and retargeting tactic, this discovery unit acts as an amazing mid to lower-funnel unit. In addition, users that click one of the buttons are taken to the corresponding landing page.
Creative Tactics
- Gathering data to learn more about your audience and bucket users into retargeting pools.
Objective
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Carousel
About
Creative Tactics
- Build a testing framework to learn more about your audience and bucket users into retargeting pools.
- Driving engagements and site visits
Objective
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Engagement / Middle Funnel
Showcasing multiple products and services gives a variety of elements to show the user. Being able to segment the users into different retargeting pools and bringing them further down the funnel to serve them additional units. Causing the user to engage with the creative to spark interests.
Show a variety of products and services to gather interest from more consumers. Carousels are highly customizable, with a number of options for navigation, frame transitions, timing and more.
Thank You!
Don't hesitate to reach out if you have any questions
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California Grown <> Creative Strategy
By Mark Erwell Protacio
