CREATIVE STRATEGY
BROUGHT TO YOU BY
Ad Formats
The Creative Studio team can help you choose the right formats for each stage of your campaign, allowing you to tell a compelling story through a mix of channels.
Leverage two or more different channels to increase your reach and boost campaign performance.
Native
- Copywriting and Editing
- Image Selection
- Custom Image Creation
Display
- Ad Creation from Pre or Post Concept Stage
- Reformatting to Additional Sizes
- HTML5 & Rich Media Unit Creation
Video
- Trimming & Stitching
- Adding Captions
- Adding Logos, Text or CTA's, etc.....
Audio
- Script Writing
- Voice Over Production
- Audio & Music Editing
- Final Composition Production
Creative Studio Performance
The metrics being shown are pulled from live campaignsl. To summarize the charts, Creative Studio-built units have a 23.73% CTR lift. In addition, animated in comparison to static units show a lift of 17.99%. In terms of time on site, Creative Studio has a 77.12% lift in comparison to client-built creatives.
0.111%
CTR % - Client built
0.138%
CTR % - CS built
0.138%
CTR Lift
00:00:39
Avg. ToS - Client built
00:01:10
Avg. ToS - CS built
77.12%
ToS Lift
0.111%
CTR % - Client built
0.138%
CTR % - CS built
27.39%
CTR Lift
0.111%
CTR % - Client built
0.138%
CTR % - CS built
0.138%
CTR Lift
0.128%
CTR % - Static units
0.151%
CTR % - Animated units
17.99%
CTR Lift
Connected TV - Dog
Brand Awareness | Prospecting
Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers. As well, this medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real-time. Currently, CTV has a 98.51% video completion rate.
About
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. This CTV unit has a focus on Dogs so gather users into a retargeting pool.
Creative Tactics
- Get noticed and build rapport amongst your audience.
- Educate your audience on Bethel University˙s values
-
Spread awareness of Bethel University specific programs and benefits
Objective
With the use of CTV, your videos will be placed on both streaming devices (Chromecast, Roku, Apple TV etc.) and smart TVs
Placements
Connected TV - Cat
Brand Awareness | Prospecting
Within your video or script, highlight features of your brand service, or product that will align and resonate with your audience. This unit has a focus on cats to gather users in a retargeting pool.
Creative Tactics
In-Banner Video - Dog
Brand Awareness | Prospecting
Utilize video assets in display inventory to generate lasting impressions. These units are ideal for brands that want to extend video reach outside of the in-stream environment or those who want to take their standard display banners to the next level.
About
Leverage In Banner Video to maximize your prospecting efforts. This unit is served using standard display inventory, therefore CPM's remain low and scale remains high. Users that come from the online and CTV videos can be served this unit coming from the retargeting pool. This unit is also very flexible in terms of changing direction. The focus being shown is more catered towards the general consumer, although if the focus of the campaign was to be related to a specific course or school were able to switch out video and messaging easily.
Creative Tactics
- Generating awareness for Bethel University
- Educating users on the benefits they unlock at Bethel University
- Extending video reach
Objective
Data gathered from 1 month shows that the In-Banner Video has an average CTR percentage of 0.18% in comparison to a 0.11% running static.
Creative Studio Data
In-Banner Video - Cat
Brand Awareness | Prospecting
Utilize a second in-banner video to retarget users that come from the cat CTV. With the second focus you're able to target the users separately to have catered messaging for their liking.
Creative Tactics
Carousel
Engagement | Retargeting
Show a variety of programs and offers provided by Bethel University to gather interest from more consumers. Carousels are highly customizable with a number of options for navigation, frame transitions, timing and more.
About
This unit is highly effective in keeping the user engaged letting them interact with the carousel to dive deeper into the brand and explore more products. The carousel showcases a dog and cat frame to gather more users and push them further down the funnel. This allows you to retarget the users that come from each frame with native units.
Creative Tactics
- Driving engagement
- Pushing further down the funnel
- Retargeting users
- Driving to the site
Objective
Data gathered from 1 month shows that the Carousel has an average CTR percentage of 0.14% in comparison to a 0.11% running static.
Creative Studio Data
Native - Dog & Cat
Retargeting
Native ads are consumed the same way people view editorial content which could attribute to consumers looking at native ads 53% more frequently than display ads and why they tend to register higher lift in purchase intent at 18% and brand affinity at 9% than display ads.
About
These native are made to retarget users that come from the carousel. Adding another point where the user will be sent to the landing page.
Creative Tactics
- Drive higher CTRs through organic-looking placements
- Customized retargeting based on audience interests
- Expand prospecting and retargeting reach through the native channel's inventory placements
Objective
Dynamic Retargeting
Conversion Retargeting
StackAdapt's dynamic retargeting generates a highly customized display ads. This enables marketers to serve ads based on the viewer's prior website engagement and activity, to deliver ads that have the greatest odds of creating conversions, web traffic, and impact.
About
Dynamic retargeting allows for that final push towards a purchase, and takes into account the user journey of viewing various products across site. Showcase what the viewer has seen last on site and help complete the conversion.
Creative Tactics
- Drive conversions of last seen item
- Drive users back to site to complete their purchase
- Help complete the user journey
Objective
Thank You!
Don't hesitate to reach out if you have any questions
Blue Buffalo <> Creative Strategy
By Mark Erwell Protacio
