Weather Triggered Ads

using Creative Tactics

An example of what the campaign could look like for each tactic

Rain

Sun

Snow

Optional: Including the macro ${SA_GEO_CITY} will dynamically pull the audience's city location based on their IP address. 

Key Takeaways

• Creative Studio will have to build out X variations so keep in mind how many weather tactics you would like to set up so we can provide an appropriate ETA

• We can also provide a general creative for when no Creative Tactic matches. (Just incase the weather is weird?)

• Can be used easily across various verticals, for example Travel, Food and Drink, Restaurants, Events (Indoor/Outdoor) etc.

• Using the City Macro can be used on any HTML5 campaign, not only Weather Tactics.

• Can even be used for Events, Charities, Cause Marketing etc.