CREATIVE STRATEGY

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PROSPECTING CAROUSEL

By including the city macro within native messaging, the audience is already experiencing a more custom experience.

The city macro will pull in the user's current location when viewing the ad. This can be useful even for those who are moving to a new state, to research what their current home could sell for. Once directed to the landing page, they have the option to view homes in other neighbourhoods or locations.

Portland

Phoenix

Beaumont

Once the audience has looked at any home, they will be retargeted with pricing information of the model.

The audience can then be navigated back to the same page, but because they are showing more interest, they may be searching for floor plans or the option of a tour.

DYNAMIC RETARGETING

Olivewood

Sunridge Townhomes

Beaumont