DYNAMIC RICH MEDIA
Product Feed
Dynamic Retargeting
The Product Feed ad, exclusive to Shopify users, utilizes collections in order to target different audiences with products that would interest them the most. Consider showcasing specific collections to different audiences, or as a Prospecting campaign to gain more site traffic.
Dynamic Retargeting allows for showcasing the last product a user viewed, for a lower funnel tactic. Leverage dynamic retargeting to remind your audience to purchase, or target those who have abandoned carts during the checkout process with curated messaging.