Unlike Linear TV, CTV has the ability to target specific audiences so you can reach relevant and engaged viewers.

This medium provides the ability to assess campaign progress during the live period so you can adjust and optimize your campaign in real time. Currently, CTV has a 98.51% video completion rate.

Unlike traditional videos, interactive videos allow users to engage with your content for a more immersive, actionable, and shoppable advertising experience.

The bar at the bottom of the video links to the item being showcased.
Once the frame/item in the video changes, so does the item in the bar.
Multiple click-outs can be served and can be changed in the video at any desired time point. 83% of users said they viewed a product more favourably after engaging with an interactive video.

Benefits

• Multiple click outs in a single video
• Conversion for multiple products and or services
• Shoppable ad experience (buy/click what you see)